The authorities on Monday strictly asked TV channels no longer to air adverts selling and selling condoms because these are “crude in particular for formative years” and would possibly perhaps well well get hold of “unhealthy practices” amongst them.
“It has been dropped at the note of the Ministry of Records and Broadcasting that some channels lift adverts of condoms repeatedly which can be imagined to be crude in particular for formative years,” an advisory from the ministry acknowledged.
The advisory invoked Cable Tv Networks Tips, 1994, banning an “advertisement which endangers the protection of formative years or get hold of in them any hobby in unhealthy practices or exhibits them begging or in an undignified or crude manner.”
“In see of the above, all TV channels are hereby informed no longer to telecast the adverts of condoms which can be for a remark age group and must be crude/imperfect for viewing by formative years. Uncouth, rude, suggestive, grisly or offensive issues or therapy shall be steer clear off in all adverts.
It acknowledged such adverts would possibly perhaps well well even be telecast between 10 p.m. and 6 a.m. to attach far off from exposure of such materials to formative years.
“Any failure will appeal to motion as per provisions of the foundations,” acknowledged the advisory.
The missive comes after the Selling Standards Council of India (ASCI) requested the ministry earlier this month to expend a name on such adverts and their telecast timing.
In September, a condom advertisement featuring Sunny Leone drew protests from a Surat-primarily based totally totally group. The advert, which used to be displayed on hoardings all the device by the metropolis and carried a message in Gujarati “play nonetheless with take care of” used to be shared on social media by individuals. Metropolis-primarily based totally totally group Hindu Yuva Vahini staged a insist at one of the principal locations where the hoarding used to be displayed.