In September, we launched a test that expanded the a hundred and forty character restrict so every one all the procedure in which during the enviornment would possibly per chance seemingly per chance even specific themselves without advise in a Tweet. Our goal used to be to make this that you just’re going to be ready to imagine while guaranteeing we keep the velocity and brevity that makes Twitter, Twitter. Taking a gaze on the total records, we’re furious to half we’ve accomplished this goal and are rolling the swap out to all languages the set cramming used to be a advise.*
For the length of the first few days of the test many folks Tweeted the stout 280 restrict because it used to be current and unusual, nonetheless soon after behavior normalized (more on this below). We seen when folks wished to make employ of bigger than a hundred and forty characters, they Tweeted more without advise and more on the total. But importantly, folks Tweeted below a hundred and forty most of the time and the brevity of Twitter remained.
Simpler to Tweet
Historically, 9% of Tweets in English hit the character restrict. This reflects the problem of fitting a view into a Tweet, on the total ensuing in hundreds time spent editing and even at instances abandoning Tweets sooner than sending. With the expanded character count, this advise used to be hugely lowered – that amount dropped to handiest 1% of Tweets running up against the restrict. Since we seen Tweets hit the character restrict less on the total, we mediate folks spent less time editing their Tweets in the composer. This reveals that more situation makes it less complicated for folks to suit tips in a Tweet, so that they’ll also insist what they must insist, and ship Tweets sooner than sooner than. You are going to be ready to inspect this going down in the graph below.
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Keeping Twitter’s brevity
We – and rather just a few you – had been concerned that timelines would possibly per chance seemingly per chance even personal up with 280 character Tweets, and folks with the present restrict would steadily deplete the total situation. But that didn’t happen. Simplest 5% of Tweets despatched had been longer than a hundred and forty characters and handiest 2% had been over 190 characters. Which capability that, your timeline reading journey must no longer considerably swap, you’ll aloof inspect referring to the the same amount of Tweets on your timeline. For reference, in the timeline, Tweets with an image or pollin overall eradicate in additional situation than a 190 character Tweet.
It’s fee emphasizing again that folks in the test got very provocative on the extra situation in the muse and many Tweets went manner beyond a hundred and forty. Of us did silly (creative!) things esteem writing loyal just a few characters per line to make their Tweets extra colossal. It used to be a short lived make and didn’t final prolonged. We predict to gaze just a few of this novelty make spike again with this week’s initiate and expect it to resume to identical old behavior soon after.
Moreover more Tweeting, folks who had more room to Tweet got more engagement (Likes, Retweets, @mentions), got more followers, and spent more time on Twitter. Of us in the experiment told us that a greater character restrict made them feel more pleased with how they expressed themselves on Twitter, their capacity to get honest whine, and Twitter overall.
We are making this swap after listening and looking out at a advise our world neighborhood used to be having (it wasn’t easy ample to Tweet!), discovering out records to treasure how we would possibly per chance seemingly per chance even make stronger, making an try it out, and paying consideration to your feedback. We’ll continue listening and dealing to make Twitter less complicated for everyone while making sure we keep what you like.
*Japanese, Korean, and Chinese language will continue to like a hundred and forty characters because cramming is no longer a advise in these languages. Genuinely, these languages like steadily been ready to pronounce more with their Tweets due to this of the density of their writing systems. We shared more about this pondering and our research right here.
**On this graph, there’s a limited bump in the red line (which represents the crew with 280 characters) at a hundred and forty because these folks had been additionally the employ of older Twitter purchasers which didn’t just like the capacity to ship longer Tweets, so that they persisted to hit the a hundred and forty character restrict. This graph is for English-handiest Tweets.
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